Kia ora. My name is
Actual name Tree
and I make really good graphics Blue good graphics star

Nau mai, haere mai. I'm Tree Mackay — a graphic designer in Wellington, New Zealand, creating brand identities, visual systems and all of the good graphics.

It's just right. It just works. No rubbish. Just clean, functional, good graphics. I said this

Tiny Project: Relocation space infographic

A client asked me to come up with an infographic to make it easier to visualise moving from seven buildings into three buildings. The solution I created gives visual clarity to this process.

The graphic allows quick and easy understanding of which teams will move where and the floorspace required.

An infographic depicting the floor space of seven buildings moving to three buildings
  • Wellington based
  • Worldwide reach
  • Super effective
  • Good graphics

Tiny project: David Summerfield

I love a little project. I made a business card for David Summerfield — a guy that’s way more into films than most people are into anything. Dave dropped me off an actual video tape and I got to work on the card. The back side is based on the tape and the front side is inspired by a CRT TV glitching.

David Summerfiled's videotape inspired business card design

Bluse good graphics star Services

Branding

  • Logo/Identity
  • Brand
  • Guidelines
  • Brand collatal

Digital

  • Point-of-presence websites
  • Squarespace
  • Social media content

Numbers

  • Infographics
  • Graphs
  • Reports

Project: Kiwicon X

I created the branding for Kiwicon X - New Zealand’s information security (computer hacking) conference.

For the project I created a typographical logo, visual system and illustrations including a series of FBI-style badges with pictures of secret-agent animals.

I also created the label designs for a beer bottle and a water bottle. The latter 'went viral' and made front-page of Reddit and later was commented on by Elon Musk on Twitter.

Kiwicon X poster that says 'Infosec: I want to believe'

I can send you a PDF portfolio or resumé if you'd like.

Yes, please.

Tēnā koe

I've got over decade of experience in-house, freelance and at studios. At the moment I'm working in-house at the Taxpayers' Union in Pōneke (Wellington) as the design lead.

In my free time you'll find me playing video games or reading the newspaper with a long black.

I'm always looking around for interesting projects. Tell me about yours?

Email me Call me
Me, Tree Mackay, a 30-something woman with ginger hair smiling. There is a wooden wall and plants in the background.

Things I'm Into

  • Fancy coffee beans
  • Infographics
  • Colours
  • Nice, thick paper
  • Instant ramen
  • Maps
  • Typography
  • The night time
  • The grid system
  • The internet

Things I'm not into

  • 3+ hour movies
  • Overcomplication
  • Cheesy stock photos
  • Early starts
  • The internet
  • Rogue technology
  • Pushy sales assistants
  • Wellington on a bad day

Ready to get started? Let's have a kōrero.

tree@goodgraphics.co.nz